Canada’s Lager has Alberta Roots

Barley Council of Canada (BCC) chair Brian Otto’s farm was featured in this summer’s Molson Canadian advertorial—now posted across Alberta.

The Molson Canadian campaign, “Canada’s Lager has Alberta Roots” was shot on Brian and Carolyn Otto’s farm in Warner, Alberta in early June. The campaign photography was shot by “THEY Produce” and Roth and Ramberg. 

“It was a great day, we really enjoyed having Molson Canada, “THEY Produce” and Roth and Ramberg on the farm,” said Otto. “It’s a great opportunity for Canada’s barley industry to be featured as a quality ingredient in Molson Canadian—and Alberta barley is some of the highest quality around.”

See below to view photos from the farm and to see the final product. If you spot the billboards across Alberta share it with us @BarleyCanada on Twitter.


Ad credit: Roth and Ramberg


Ad credit: Roth and Ramberg

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Celebrating Canadian beer. Photo credit: “THEY Produce”

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Photo credit: “THEY Produce”

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2015-06-01 21.12.23 Sundown and celebrations of a job well done! The Molson crew celebrates with Brian and Carolyn Otto on their farm in Warner, AB. Photo credit: “THEY Produce” and Roth and Ramberg.

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