Producers and industry members have equal representation at our board table—a first of its kind. The BCC is a united value chain with a unified voice. Together our voices are stronger and our reach is broader.
- When we talk about building a united value chain, we mean the process of industry and producers working together to address what matters for barley—whether that is relaying a united voice to the government, revitalizing research initiatives, or promoting barley acres.
- By community, we mean people who share a common interest in Canadian barley and agriculture.
- We strive to bring all sectors, government, producers and organizations together to create strong representation for barley.
- We take a collaborative role when speaking for the Canadian barley industry—coordinating all links in the value chain and taking a national approach.