October 20, 2014
At the beginning of September, Barley Council of Canada staff participated in a workshop focused on developing the Council’s 2015 work plan. A large part of the work plan consists of activating the BCC’s four external-facing committees: Research and Innovation; Beneficial Management Practices; Market Development; and Trade and Policy. Thank you to all BCC staff who participated in this important workshop.
We are very pleased to announce that the BCC launched its new website in September (barleycouncil.com). The new website is more interactive and contains the latest information on the BCC, as well as breaking industry developments. It will also be an excellent tool to support the BCC’s initiatives and report on them to stakeholders. A special thank you goes out to Public Relations Coordinator Caitlan Carver for her work on this pivotal project.
The BCC attended the Canadian Roundtable for Sustainable Beef in September. The two-day agenda covered a number of areas including the McDonald’s Sustainability Pilot Project update, the Global Roundtable for Sustainable Beef update, as well as a number of other innovative initiatives happening in the beef and cattle industry. Due to our mutual interest in feed, it is important that the barley industry is involved in the beef industry and emphasizes sustainable growth for everyone in the beef value chain. This ties in significantly with our work on sustainability in communications, market development and policy, as we work to ensure the barley industry remains a key (and preferred) player in Canada’s feed industry.
In early October, the BCC co-hosted a Beer Canada parliamentary event in Ottawa to celebrate Canadian beer. This event was well attended by government officials and cabinet staff. BCC directors and staff also arranged a full day of meetings in Ottawa on October 9th with AAFC director generals to discuss industry issues and opportunities such as transportation, trade, Maximum Residue Levels, crop sector modernization and remote data sensing. Special thanks to Beer Canada for organizing the event and involving our Council.
BCC chairman Brian Otto also presented to the Standing Ag Committee supporting Bill C-18, stating that it is imperative we ensure that Canada’s plant breeders’ rights are aligned with those of our global trading partners. Brian Otto also made it clear that as regulations for this Bill are developed BCC will continue to advocate to ensure that a farmer’s ability to save seed is not limited in any way.
Looking ahead, the BCC’s Beneficial Management Practices committee is actively working on the sustainability file in conjunction with the Feed Coalition, and the Canadian beef and cattle industries. These partnerships give the BCC a true breadth of understanding on the issue, and symbolize a united approach among agricultural organizations.
The Barley Council of Canada (BCC) works together to ensure long-term profitability and sustainable growth of Canada’s barley industry. BCC represents farmers from across Canada, as well as the entire supply chain for barley including members of the research and life science community, malting and brewing sector, feed and livestock industry and select grain handling companies.