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Mission

The Barley Council of Canada (BCC) is recognized as the national voice for barley. We are proud to move forward with initiatives that benefit the entire value chain. 

Mission: Working together to ensure long–term profitability and sustainable growth of Canada’s barley industry.

Vision: The BCC is a leader and collaborator for the entire value chain. We are focused on growing Canada’s barley industry—and its profitability. To achieve this, the BCC provides a focused, national approach that enhances the industry though cooperation, collaboration and innovation.

The Council is a united value chain with a unified voice. Producers and industry members have come together from coast-to-coast to have equal representation at our board table—a first of its kind in Canada.