Adele is a passionate foodie and farm girl raised on a grain and beef farm near Saskatoon. In 1993, she founded AgriBiz Communications, which provides management, marketing and communication services to agriculture and food organizations and businesses across North America. Together with the AgriBiz team, they are very pleased to be providing services to the Barley Council of Canada.
The success of AgriBiz is grounded in Adele’s leadership skills and natural diplomacy, her focus on collaboration, and an innate ability to problem-solve. She has exceptional insight into board governance through her experience as a manager and senior executive, as well as serving on several boards including roles as an executive member of the Canadian Western Agribition, Chair of the SaskTel Centre, and President of both Saskatoon Prairieland Park Corporation and Agriculture in the Classroom (SK) Inc. to name a few.
Through her ongoing efforts as a champion of agriculture, Adele has pioneered in the area of building public trust in agriculture in our country. In 2019 Adele received the Branch Communication Award of the Canadian Culinary Federation/CF Saskatoon and was recognized as an Honorary Life Member of the Saskatchewan Institute of Agrology. She is also a 2020 inductee of the Saskatchewan Agriculture Hall of Fame.
The core of her business is her immense pride to work in an industry that produces the best food in the world.